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Step 1: Add your prompts

Prompts are the questions you want your product to be found for. We run them across AI models like ChatGPT and Perplexity to see how your product gets mentioned in responses.
Each day, we give you 10 prompts based on your product and website. Our AI uncovers real questions driving traffic.
  • Navigate to the Prompts tab in the sidebar
  • Click Add prompts
  • Under Select from suggested prompts, give a thumbs up to the prompts you want to start tracking or thumbs down to the prompts you don’t like. Then, give a reason why you don’t like a certain prompt so our AI learns
If you decide to manually add your own prompts, go to Write new prompts instead. The platform uses your product’s facts and guidance to make prompt suggestions and other generated work more relevant. Learn what the knowledge base contains and how to maintain it. Examples:
  • How do startups manage cash, runway, and spend in one place?
  • What is the best business banking platform for startups?
  • Is there a single platform to manage startup banking, cards, and payments?

Step 2: Find the searches behind your prompts

When an AI engine answers one of your prompts, it often searches the web first. The Query bank collects those searches from Gemini, Claude, and ChatGPT and groups them into keywords. Each keyword shows how many of your prompts it covers and how many searches it groups. You can write a page for a keyword, then see whether Google, Bing, and Brave find it.
  • Navigate to the Prompts tab in the sidebar
  • Click the three dots next to Add prompts and choose Query bank
  • On the Keywords tab, start at the top of the list, which holds the keywords that cover the most prompts
  • Click a keyword to open its sheet. It shows a recommendation: Improve this page, Already covered (a page TPC published already covers it, so improve that one), or Write a page
  • In the keyword’s row, click Mark as targeted, set Date the page went live, and add the Page URL (optional). The keyword appears on the Results tab once its go-live date has arrived
If the Keywords tab says No keywords yet, TPC hasn’t prepared the Query bank for your product yet. Keywords appear on their own once it has. Each targeted page gets a status: Not indexed, Indexed, Ranking, or Cited. No page yet means you targeted a keyword but haven’t added a page address. Not checked yet means TPC hasn’t checked it yet, or no search engine could confirm whether the page is indexed. In a keyword’s sheet, Couldn’t confirm means an engine’s lookup returned only other pages under the same address, so TPC can’t say whether the page is indexed, and Not in top 10 means the search ran and your page was not among the first 10 results. The Results tab compares your share of voice for targeted prompts with your other prompts, in the period from your earliest targeted page’s go-live date (at most 180 days back) to today, against an equally long period before it. Pages you targeted later share that same period, so some of their earlier days count as “after”. Rankings usually move over weeks, not days, so give it time before judging. To pull the same data into your own agent, see the tpc query-bank command and the MCP workflow for the Query bank.

Step 3: Create your content

If AI doesn’t know you, it won’t recommend you. You need to educate AI about your business by creating content so it can train on it and fetch it to users via web search.
The most effective way to create content is to answer the specific questions users are already asking. Instead of guessing topics, this workflow lets you instantly generate blog posts from your tracked prompts, ensuring every piece fills a specific gap in your visibility.
  • Navigate to the Prompts tab in the sidebar
  • Click the three dots beside the prompt you want to create content for
  • Choose Create blog
  • You’ll be taken to the Review drafts section, which contains all the blogs you’ve generated that require review
  • Accept or reject the blog
    • If you accept, your blog will be published on the Custom domain you connected (e.g. ai.yourdomain.com/article-slug)
    • If you reject, give feedback so our AI learns

Step 4: View your results

Share of voice

Share of voice is how often your product is mentioned when we run our prompts across AI models like ChatGPT and Perplexity. As you publish content to target those prompts, your content gets cited and your product gets mentioned, therefore increasing your share of voice.

Industry rankings

Industry rankings list the top-mentioned competitors in your tracked prompts, each with its share of voice. Click on a competitor to see how their share of voice changes over time, which prompts they win, and where they lead versus where you lead.

AI traffic

AI traffic tracks when AI visits your content, visualizing the raw hits from AI agents, crawlers, and search bots on your custom domain in real-time.
  • Total visits: Number of AI traffic during the selected period
  • Traffic graph: See how your content gets AI traffic over time. Distinguish traffic by model, identify spikes, and trace which content drove the influx
  • Top bots: See which AI agents, crawlers, and search bots visit your domain most frequently
  • Top pages: See which content gets the most AI traffic
If you publish a new page and see zero traffic here, AI crawlers aren’t finding it. High traffic from Inference bots (like OpenAI User) confirms your content is being actively served to people in real-time AI chats. The pages that get the most traffic reflect the questions people are already asking LLMs. We use AI traffic data to shape your suggested prompts: 80% are aligned with topics that already drive traffic, and 20% are reserved for exploring new topics.

Content analytics

Cited content shows where AI models get information when answering user prompts. A table lists the specific URLs AI cites, which models cite them, and how many times each URL appears in answers.
  • On page: Content you own (site, blog, docs). If your or your competitors’ pages are cited a lot, focus on improving and expanding on-page content so AI has more to reference.
  • Off page: Third-party sources AI pulls from: articles, comparisons, reviews, listicles, forums. Use this to see who influences AI answers and where to invest.