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Step 1: Add your prompts

Prompts are the questions you want your product to be found for. We run them across AI models like ChatGPT and Perplexity to see how your product gets mentioned in responses. Each day, we give you 10 prompts based on your product and website. Our AI uncovers real questions driving traffic.
  • Navigate to the Prompts tab in the sidebar
  • Click Add prompts
  • Under Select from suggested prompts, give a thumbs up to the prompts you want to start tracking or thumbs down to the prompts you don’t like. Then, give a reason why you don’t like a certain prompt so our AI learns
If you decide to manually add your own prompts, go to Write new prompts instead. Examples:
  • How do startups manage cash, runway, and spend in one place?
  • What is the best business banking platform for startups?
  • Is there a single platform to manage startup banking, cards, and payments?

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Step 2: Create your content

If AI doesn’t know you, it won’t recommend you. You need to educate AI about your business by creating content so it can train on it and fetch it to users via web search. The most effective way to create content is to answer the specific questions users are already asking. Instead of guessing topics, this workflow lets you instantly generate blog posts from your tracked prompts, ensuring every piece fills a specific gap in your visibility.
  • Navigate to the Prompts tab in the sidebar
  • Click the three dots beside the prompt you want to create content for
  • Choose Create blog
  • You’ll be taken to the Review drafts section, which contains all the blogs you’ve generated that require review
  • Accept or reject the blog
    • If you accept, your blog will be published on the Custom domain you connected (e.g. ai.yourdomain.com/article-slug)
    • If you reject, give feedback so our AI learns

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Step 3: View your results

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Share of voice

Share of voice is how often your product is mentioned when we run our prompts across AI models like ChatGPT and Perplexity. As you publish content to target those prompts, your content gets cited and your product gets mentioned, therefore increasing your share of voice.

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Industry rankings

Industry rankings list the top-mentioned competitors in your tracked prompts, each with its share of voice. Click on a competitor to see how their share of voice changes over time, which prompts they win, and where they lead versus where you lead.

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AI traffic

AI traffic tracks when AI visits your content, visualizing the raw hits from AI agents, crawlers, and search bots on your custom domain in real-time.
  • Total visits: Number of AI traffic during the selected period
  • Traffic graph: See how your content gets AI traffic over time. Distinguish traffic by model, identify spikes, and trace which content drove the influx
  • Top bots: See which AI agents, crawlers, and search bots visit your domain most frequently
  • Top pages: See which content gets the most AI traffic
If you publish a new page and see zero traffic here, AI crawlers aren’t finding it. High traffic from Inference bots (like OpenAI User) confirms your content is being actively served to people in real-time AI chats. The pages that get the most traffic reflect the questions people are already asking LLMs. We use AI traffic data to shape your suggested prompts: 80% are aligned with topics that already drive traffic, and 20% are reserved for exploring new topics.

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Content analytics

Cited content shows where AI models get information when answering user prompts. A table lists the specific URLs AI cites, which models cite them, and how many times each URL appears in answers.
  • On page: Content you own (site, blog, docs). If your or your competitors’ pages are cited a lot, focus on improving and expanding on-page content so AI has more to reference.
  • Off page: Third-party sources AI pulls from: articles, comparisons, reviews, listicles, forums. Use this to see who influences AI answers and where to invest.