Products
Product commands are org-scoped. Pass--scope <org-slug> and a product slug argument, or --scope <org-slug>/<product-slug>.
--format json to get the product objects, which include them as keywords.
Update a product
Product names (aliases)
Product names are the Product name(s) list in product settings. Share of voice counts an AI answer as mentioning your product when it contains any of these names. If the product is often written in other ways, such as an abbreviation or a different spelling, add those as aliases.--aliases replaces the list first. Then --alias adds names and --remove-alias removes them. Matching ignores case, and duplicates are dropped. The first spelling is kept.