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Products

Product commands are org-scoped. Pass --scope <org-slug> and a product slug argument, or --scope <org-slug>/<product-slug>.
Text output lists each product with its slug and its product names. Pass --format json to get the product objects, which include them as keywords.

Update a product

The CLI fetches the product first and changes only the fields you pass. Fields you leave out keep their stored values. You must pass at least one flag.

Product names (aliases)

Product names are the Product name(s) list in product settings. Share of voice counts an AI answer as mentioning your product when it contains any of these names. If the product is often written in other ways, such as an abbreviation or a different spelling, add those as aliases.
When you combine these flags, --aliases replaces the list first. Then --alias adds names and --remove-alias removes them. Matching ignores case, and duplicates are dropped. The first spelling is kept.