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Prompts are the questions you want your product to be found for. We run them on models like ChatGPT and Perplexity to see how your product gets mentioned in responses.

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Prompt suggestions

Each day, we give you 10 prompts based on your product and website. Our AI uncovers real questions driving traffic.
  • Navigate to the Prompts tab in the sidebar
  • Click Add prompts
  • Under Select from suggested prompts, give a thumbs up to the prompts you want to start tracking or thumbs down to the prompts you don’t like. Then, give a reason why you don’t like a certain prompt so our AI learns
Examples:
  • How do startups manage cash, runway, and spend in one place?
  • What is the best business banking platform for startups?
  • Is there a single platform to manage startup banking, cards, and payments?

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Add prompts manually

To add your own prompts from scratch, use Write new prompts.

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Make prompts tool-seeking

Each prompt should ask for a tool, app, or platform, not just for an answer. When the question asks for a recommendation, the model is more likely to suggest a product.
  • Good: “What tool can help startups manage cash, runway, and spend in one place?” or “Is there a platform that helps me manage startup banking, cards, and payments?”
  • Avoid: “How do startups manage cash, runway, and spend in one place?”
The model will answer but usually won’t suggest a product. We want to show up in tool-seeking questions.

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Design for the follow-up

Prompts are the types of questions where you want your product to be recommended. You’re not telling users what to ask. In practice, people often ask a broad question first, then follow up by asking for a tool. That second question is where your product should show up. A typical flow:
  • The user asks something broad (for example, how startups manage cash and spend).
  • They follow up: “Is there a tool that can help?”
  • Your product should be recommended at that second step. Write prompts for that moment.