Share of voice
Share of voice is how often your product is mentioned when we run your prompts across AI models like ChatGPT and Perplexity. As you publish content to target those prompts, your content gets cited and your product gets mentioned, therefore increasing your share of voice.Industry rankings
Industry rankings list the top-mentioned competitors in your tracked prompts, each with its share of voice. Click on a competitor to see how their share of voice changes over time, which prompts they win, and where they lead versus where you lead.AI traffic
AI traffic tracks when AI visits your content, visualizing the raw hits from AI agents, crawlers, and search bots on your custom domain in real-time.- Total visits: Number of AI traffic during the selected period
- Traffic graph: See how your content gets AI traffic over time
- Top bots: See which AI agents and crawlers visit your domain most frequently
- Top pages: See which content gets the most AI traffic
Content analytics
Cited content shows where AI models get information when answering user prompts. A table lists the specific URLs AI cites, which models cite them, and how many times each URL appears in answers.- On page: Content you own (site, blog, docs). Focus on improving and expanding on-page content so AI has more to reference.
- Off page: Third-party sources AI pulls from. Use this to see who influences AI answers and where to invest.